The campaign aims to raise awareness of the environmentally destructive nature of the salmon farming industry, and is calling on the hospitality sector to take farmed salmon off its menus.
WildFish is an independent charity campaigning across the UK for wild fish populations and the ecosystems upon which they depend.
“We are country people, and we value sound farming practices. We wouldn’t feed our kids battery-farmed chicken; by the same logic, we do not serve farmed salmon to our guests. It has never been on the Meikleour Arms menu and when we explain why, the feedback is always positive.”
Claire Mercer Nairne
Owner, The Meikleour Arms