News

WildFish report explores how marketing by Scottish salmon farming industry is misleading chefs and consumers

February 10, 2025

The Reality Gap examines the marketing tactics used by salmon farms supplying the Royal Household, Michelin-starred chefs and UK supermarkets.

Today, WildFish publishes a new report that finds consumers are being misled as to the reality of the farmed salmon

…

Sustainable Restaurant Association: Is there such thing as sustainable salmon?

January 21, 2025October 7, 2024

The Sustainable Restaurant Association examines the sustainability issues surrounding farmed salmon, including advice and insights from experts and businesses in their network, to explore whether salmon has a place on a sustainable menu.

Chef holding plate with Off the Table sticker

WildFish applauds Wimbledon for its salmon-free menus

August 12, 2024July 15, 2024

As Wimbledon 2024 gets underway, WildFish is pleased to note that none of the tournament’s menus include salmon.

Environment groups call out Soil Association’s ‘organic’ standard

August 13, 2024January 30, 2024

More than 30 Scottish community groups, UK NGOs and international campaigning organisations have joined forces in calling on the charity Soil Association to stop certifying Scottish farmed salmon as ‘organic’.

Dead salmon following Fiunary boat sinking, Credit Green Britain Foundation

Leading chefs urge public to forgo smoked salmon this Christmas, as mortalities on Scotland’s salmon farms hit record highs

January 21, 2025December 19, 2023

Top chefs and restaurants across the UK are urging consumers to forgo farmed salmon this Christmas, in a bid to curb the environmental and welfare “catastrophe” unfolding across the salmon farming industry in Scotland.

Scottish salmon certification schemes exposed

Grotesque footage emerges from certified Scottish salmon farm as new report questions whether consumers are being misled by certification bodies and supermarkets

January 28, 2025October 30, 2023

New report finds salmon farms are certified by leading bodies despite substantial issues.

New WildFish report – Breaching the limits – exposes high sea lice levels on Scottish salmon farms in 2022

January 28, 2025April 12, 2023

Severely diseased farmed salmon with sea lice, Torridon, Mowi, 2023 (C) Viva!

A new report from WildFish has found that the Scottish salmon and trout farming industry is allowing parasitic sea lice levels to reach over 5 million lice on …

Chef Darren Broom supporting Off the table at Pythouse Kitchen Garden, Tisbury

WildFish report explores how marketing by Scottish salmon farming industry is misleading chefs and consumers

Today, WildFish publishes a new report that finds consumers are being misled as to the reality of the farmed salmon

Sustainable Restaurant Association: Is there such thing as sustainable salmon?

WildFish applauds Wimbledon for its salmon-free menus

Environment groups call out Soil Association’s ‘organic’ standard

Leading chefs urge public to forgo smoked salmon this Christmas, as mortalities on Scotland’s salmon farms hit record highs

Grotesque footage emerges from certified Scottish salmon farm as new report questions whether consumers are being misled by certification bodies and supermarkets

New WildFish report – Breaching the limits – exposes high sea lice levels on Scottish salmon farms in 2022

Award winning chefs join the Off the table campaign

Scottish salmon farming continues to expand despite failing to address key environmental and mortality issues

Top Edinburgh chef joins our Off the table campaign

New WildFish report exposes the Scottish salmon farming industry

WildFish launches Off the Table

News

Today, WildFish publishes a new report that finds consumers are being misled as to the reality of the farmed salmon

Get Involved

If you’re a chef, restaurant or hospitality professional we’d love to hear from you!